Apple has just released the new Mas OS X Maverick campaign. Together with advertising agency TBWA/Media Arts Lab, the american giant is always true to itself and its values.
Focusing on the ubiquitous influence of Apple’s products on our daily lives, the ad is both simple and effective.
You don’t actually see the products, but you can feel their subtle presence.
It’s more an institutional publicity, than a product advertising. And it works like a charm.