Ideias, Publicidade

Nike Projects a Laser Football Field

Football is the most played sport around the globe. It can be played by anyone, anywhere, with official balls or handmade ones.

The american apparel giant Nike team up with spanish advertising company Double You, and came up with a brilliant idea to compensate the lack of proper football fields in urban areas. Using an app, players could request a visit from Nike’s laser-equipped van. A crane would then be raised, projecting a football field on the floor.


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